OOH media strenghts

• 24 hours per day exposure / 7 days per week
 
• Allows geographical target control
 
• Allows geographical target personalization
 
• High affordability
 
• High reach and frequency if properly planned
 
• High advertising elasticity to sales ratio
 
• Large variety of supports
 
• Best sustainer of any other traditional ATL channel in the media mix
 
• Maintaining brand awareness
 
• Best price comparing with other traditional media (TV, radio, press) – OOH has the lowest CPT
 
• Reminder for BTL campaigns
 
• Geographical targeting
 
• Sustainer for large reach media (TV, central newspapers, national coverage radio networks)
 
• Price promotion campaigns

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