OOH media strenghts

• 24 hours per day exposure / 7 days per week
• Allows geographical target control
• Allows geographical target personalization
• High affordability
• High reach and frequency if properly planned
• High advertising elasticity to sales ratio
• Large variety of supports
• Best sustainer of any other traditional ATL channel in the media mix
• Maintaining brand awareness
• Best price comparing with other traditional media (TV, radio, press) – OOH has the lowest CPT
• Reminder for BTL campaigns
• Geographical targeting
• Sustainer for large reach media (TV, central newspapers, national coverage radio networks)
• Price promotion campaigns